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AZTA was formed over 60 years ago by a group of travel agents intent on joining forces to become one voice to suppliers and authorities, thereby ensuring it would be represented and respected as an industry player.

AZTA has grown to a membership of 75 throughout Zimbabwe and is registered with the following associations:

IATA - International Air Transport Authority - Headquarters, Geneva, Switzerland. IATA represents all registered airlines throughout the world and liaises closely with UFTAA. To be accredited by IATA, travel agents have to submit bank guarantees, have IATA trained staff, have secure offices and be easily accessible to the traveling public.


Fraudulent use of the AZTA logo.

The Association of Zimbabwe Travel Agents (AZTA) warns travelers to beware of unscrupulous Travel Agencies and/or agents who claim to be AZTA members and are not.
Travel agents who do so are intentionally misleading their clients by trying to elevate their business credibility and status.

AZTA members adhere to a Code of Conduct that governs the way the members deal with their customers, suppliers and each other. In giving the best possible service, AZTA members not only maintain their own good standing and the association’s but also to the industry as a whole. This assures the customers and suppliers have the assurance of the best quality of service at all times. It is advisable to always use an AZTA-affiliated company for competent service and peace of mind when traveling.

To the Travel Agents - The unauthorized use of the AZTA logo by agents is fraudulent. Unauthorized use of the AZTA logo may lead to legal action being taken against the agent. If in doubt as to whether you are an AZTA member, check that you have paid your annual subscription fee. If you have not, then please remove the AZTA logo from your stationery both online and physical immediately. Once you have been reinstated as a member upon subscription payment, then you may put the logo back on.

If you are interested in becoming a member – the application form is on the AZTA website. We welcome new members and will assist wherever possible.

Unsecured credit to customers putting agencies in a difficult position         

Would you advance unsecured credit to your clients for over 30 days, as a deal to get their business, without any guarantees? So why is it becoming quite common that travel agencies are being asked to do it by customers? It is now an increasing trend that travel agencies are not being paid by the agreed date and agents face difficulties procuring payment at all in some cases. In every other retail outlet it is cash up front, but not in the travel industry?

Travel agencies worldwide have to provide a guarantee with IATA (International Air Transport Association) which is calculated on a set of financial criteria. The guarantee is based on cash sales in each business. This makes cash inaccessible and shows as a liability on the financial statement. If a travel agency defaults on any of their payments to the airlines, IATA offsets their guarantee to recover the amount owing. No one secures a credit facility from the airlines direct; they have to pay cash up front when they purchase an air ticket.

There is a vast financial burden placed on agencies, mainly when it is expected that agencies should do it for free, especially when the customer expects the agent to be available for them at any hour.  Agencies are expected to continually invest in training their staff and have the latest in technology to provide their passengers with an efficient booking process and account management. 

Compare the cost of the professional service fee charged to the cost of the transaction and the hours spent of the reservation, it is unreasonable then, for a customer to expect interest free credit facilities for them.  

Selecting a Travel Agent

Clients who use an AZTA travel agent desire an in-depth, personal approach and want the advice and expertise of a professional.

This is why an AZTA travel agent:

  • Distills product information to provide their clients with the most competitive options;
  • Stays abreast of the most current and timely promotions;
  • Clarifies the fine print, such as cancellation penalties and restrictions;
  • Makes recommendations on travel-related options;
  • Simplifies the research and subsequent transaction;
  • Enhances the trip with value-added benefits and amenities;
  • Uses their experience to obtain the best possible arrangements in seemingly impossible situations; and Gets problems resolved.
  • How do I choose a travel agent that's right for me?

    Every travel agency is different and accordingly, some are better suited to a given consumer than others. Here are some tips on choosing a travel agent who is right for you.

    Go with the Pros: Look for the AZTA label. Through its continuing education and training programs, AZTA prepares its members to operate high-caliber, competitive businesses.

    Ask Around: Tap friends, neighbors and relatives who use an agent they trust. You may want to visit or call several agencies to find the one that best suits your needs.

    Consider everything from the appearance of the office to the agent's willingness to listen and answer questions. The best agents want to establish a long-term relationship with a client, not just make one sale.

    Check Credentials: Many agents have been trained in business management, travel and tourism or geography. Others have supplemented their agency experience with extensive education and training courses.